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Landmark is one of the key elements that shape the image and identity of historic cities. It is evident that new and unfit developments have diluted the dominance of landmarks in Banda Hilir, Melaka. This paper examines visitors’ identification of landmarks in the historic district of the city and its influence on their imageability. The study adopted mental mapping technique to gather images regarded as landmarks and its corresponding characteristics. Results from the study indicate that visitors identified both buildings and open spaces as landmarks. Size, façade, colour and scale of buildings and structures influence their identifications. This study denotes the importance of landmarks in preserving the image and identity of Banda Hilir as a world heritage site, despite the addition of new structures.
Copyright (c) 2018 Khairul Amin Mirsa Hussain, Norsidah Ujang
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