Green Operation Barriers of Malaysia Green Operators


  • Zeenat Begam Yusof Kulliyyah of Architecture and Environmental Design, International Islamic University Malaysia, 50728 Kuala Lumpur, Malaysia
  • Mariam Jamaludin Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia



Green practice, Barriers, Level of significance, Green operators


Recently there has been a tremendous effort in greening the tourism industry due to its negative environmental impacts. The efforts of greening the green lodging industry in Malaysia is growing slowly due to the several barriers. The objective of this study is to determine the barriers that slowing the green hotels and resorts operation in Malaysia. This study employed qualitative method using interview technique. Five case studies were chosen and the environmental managers are interviewed. The findings identified 12 barriers. The barriers are categorized under significant, less significant and non-significant barriers that affecting lodging green operation in Peninsular Malaysia.

Keywords: Green practice; Barriers; Level of significance; Green operators

eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.