Blue Water, Green Tea: Socio-innovation, Taiwan


  • Shenglin Elijah Chang



The research experiments how to revitalize a very depressed Pinglin within the eco-protected Taipei Water Special Area in the peri-urban Taiwan. Based on action research rooted in social innovation, the team develops ecological-oriented strategies to revitalize Pinglin area. Three socio-ecological innovative strategies include (1) product: eco-friendly fair-trade Blue Magpie Tea, (2) process: eco-tea tourism, (3) promise: eco-tea farmers’ children tutoring. Branding the eco-friendly “Blue Magpie Tea” has inspired the young coffee drinkers to taste tea. All actions help rebuild Pinglin’s identity as an eco-tea country.

2398-4279 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Keywords: Social innovation; tea landscape; peri-urban; Taiwan


Altieri, M. A. (1989). Agroecology: A new research and development paradigm for world agriculture. Agriculture, Ecosystems and Environment, 27, 37-46.

Altieri, M. A. (2002). Agroecology: The science of natural resource management for poor farmers in marginal environments. Agriculture, Ecosystems and Environment, 93, 1-24.

Astuti, S., & Hanan, H. (2011). The behaviour of consumer society in consuming food at restaurants and cafes. Journal of ASIAN Behavioural Studies (jABs), 1(1), 73-81.

Chang, S. E. (2012). Pinglin Field Notes.

Kawai, A. (1997). Prospect for integrated pest management in tea cultivation in Japan. Journal of Agricultural Research Quartly, 31, 213-217.

Li, L.-w. (2012). Toward a self-sustaining energy management future: participatory planning for low carbon communities. Ph. D. Dissertation, National Taiwan University, Taipei, Taiwan.

Lin, W.-k. (2012). The effect of tea tasting contest in developing local tea industry: A case study of wenshan baozhong tea. Master Thesis, National Taiwan University.

Niu, C.-f. (2004). Wenshan Baozhong Cha. In United Daily News Local News Center & Pinglin Tea Museum (Eds.), Traveling Tea Home Town in Taiwan (pp. 8-9). Taipei: Linking Publishing.

United Daily News Local News Center & Pinglin Tea Museum (2004). Ravelling tea home town in Taiwan (pp. 8-9). Taipei: Linking Publishing.

US EPA. (2012). Integrated Pest Management (IPM). Retrieved Februray 11, 2013, from