Blue Water, Green Tea: Socio-innovation, Taiwan

Authors

  • Shenglin Elijah Chang

DOI:

https://doi.org/10.21834/ajqol.v1i2.25

Abstract

The research experiments how to revitalize a very depressed Pinglin within the eco-protected Taipei Water Special Area in the peri-urban Taiwan. Based on action research rooted in social innovation, the team develops ecological-oriented strategies to revitalize Pinglin area. Three socio-ecological innovative strategies include (1) product: eco-friendly fair-trade Blue Magpie Tea, (2) process: eco-tea tourism, (3) promise: eco-tea farmers’ children tutoring. Branding the eco-friendly “Blue Magpie Tea” has inspired the young coffee drinkers to taste tea. All actions help rebuild Pinglin’s identity as an eco-tea country.

2398-4279 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Keywords: Social innovation; tea landscape; peri-urban; Taiwan

References

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Published

2016-07-01

Issue

Section

Articles