Kuala Lumpur Adopt-A-Park Programme
The Adopt-A-Park Programme has become an innovative approach by the Kuala Lumpur City Hall (DBKL) to materialize its green initiatives. This paper aims to examine the benefits and returns of this programme at the Laman @ EcoSky and Metropolis Park. Park users' satisfaction and allocations spent by the corporate adopters are analysed descriptively. Findings suggest that while DBKL managed to save RM24 million of the maintenance cost, 94% of the adopted park users are satisfied with the quality of the park. In future, DBKL should extend their park adoption programmes to parks near B40 neighbourhoods.
Keywords: Adopt-A-Park Programme, Adoption, Urban Park, Corporate Social Responsibility
2398-4279 © 2019 The Authors. Published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.