Psychological Influence and Intention to Use Web Based Health Information Service

  • Siti Noraini Mohd Tobi Faculty of Business and Management, Universiti Teknologi MARA, 40450 Puncak Alam, Malaysia
  • Maslin Masrom Razak School of Engineering and Advanced Technology, Universiti Teknologi Malaysia, Jalan Sultan Yahya Petra, 54100 Kuala Lumpur, Malaysia
  • Erne Suzila Kassim Faculty of Business and Management, Universiti Teknologi MARA, 40450 Puncak Alam, Malaysia
  • Yap Bee Wah Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 40100 Shah Alam, Malaysia

Abstract

Building on the Health Belief Model, the study attempts to examine the roles of outcome expectations, internal cues and external cues in predicting health consumers intention to use MyHEALTH Portal which is the Malaysian National Web based Health Information Service. Based on the results of the structural model, there are evidences for outcome expectations and internal cues to predict the health consumers intention to use MyHEALTH Portal. The findings provide valuable insights for the Malaysia Ministry of Health in identifying significant psychological factors in promoting the portal usage behaviour, which ultimately, help to achieve their long-term goal.

Keywords: psychological; intention to use; web-based health information service

eISSN 2398-4279 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. 
https://doi.org/10.21834/ajqol.v4i15.185

Published
2018-12-03
Section
Articles