Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

  • Thana Sirijansawang Multidisciplinary Design Research Program, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL), Bangkok 10520, Thailand
  • Prapatpong Upala Multidisciplinary Design Research Program, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL), Bangkok 10520, Thailand
Keywords: Corporate Identity, Perception, Physical factor

Abstract

The objective of this research is to investigate and understand the difference in physical factors that contribute to cooperate identity which can influence the perception of building users inside five automotive business offices in Bangkok in order to compare the perception level between groups of office building users and design professionals with some evaluations on the physical factors within the offices. The conclusion showed different approaches to interior design that can shape corporate identity and affect the actual building users.

Keywords: Corporate Identity, Perception, Physical factor

eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. 

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Published
2018-07-20
Section
Articles