Coming Back for More Quality Learning Experience
Main Article Content
Abstract
This preliminary study investigates students’ expected learning experiences that determine their return to the same university for further studies. A cross-sectional analysis was done on 190 undergraduate students in a private institution of higher learning. Their opinions were sought regarding the present quality of services offered by the university. Their concern was for quality teaching, lecturers and facilities, and especially course fees, technology, and support systems. The study highlights the need to look again at some of the students’ major complaints, which could guarantee their return to the university’s doorstep.
Metrics
Article Details
License
Copyright (c) 2018 Mazni Saad, Rosita Husain, Wan Nurul Fatimah Wan Mohamad Nawi, Nafiza Mahyuddin
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Arif, S., Ilyas, M., & Hameed, A. (2013). Student satisfaction and impact of leadership in private universities. The TQM Journal, 25(4), 399-416. DOI: https://doi.org/10.1108/17542731311314881
Burge, P., Kim, C. W., Rohr, C., Frearson, M., & Guerin, B. (2014). Understanding the Impact of Differential University Fees in England. RAND Europe.
Ene, S., & Özkaya, B. (2014). A Study on Corporate Image, Customer Satisfaction, and Brand Loyalty in the Context of Retail Stores. Asian Social Science, 10(14), 66. DOI: https://doi.org/10.5539/ass.v10n14p52
Gruber, T., Fuß, S., Voss, R., & Glaeser-Zikuda, M. (2010). International Journal of Public Sector Management, 23(2), 105 - 123. DOI: https://doi.org/10.1108/09513551011022474
Hanssen, T.-E. S., & Solvoll, G. (2015). The importance of university facilities for student satisfaction at a Norwegian University. Facilities, 33(13/14), 744-759. DOI: https://doi.org/10.1108/F-11-2014-0081
Hussain, S., Jabbar, M., Hussain, Z., Rehman, Z., & Saghir, A. (2014). The Students’ Satisfaction in Higher Education and its Important Factors: A Comparative Study between Punjab and AJ&K, Pakistan. Research Journal of Applied Sciences, Engineering, and Technology, 7(20), 4343-4348. DOI: https://doi.org/10.19026/rjaset.7.806
Kim, H. J., Pederson, S., & Baldwin, M. (2012). Improving user satisfaction via a case-enhanced e-learning environment. Education and Training, 54(2/3), 204-218. DOI: https://doi.org/10.1108/00400911211210305
Martirosyan, N. (2015). An examination of factors contributing to student satisfaction in Armenian. DOI: https://doi.org/10.1108/IJEM-09-2013-0143
Oliver, R. L. (2010). Satisfaction: A Behavioral Perspective on the Consumer (pp. 383). Retrieved from https://books.google.com.my/books?hl=en&lr=&id=TzrfBQAAQBAJ&oi=fnd&pg=PP1&dq=satisfaction+oliver+2014&ots=LoTxfVY7Ox&sig=V254Fkox4gvrtqtB7gPcBLPso00&redir_esc=y#v=onepage&q=satisfaction%20oliver%202014&f=false
Oscar, W. D. J., Kara, A., & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg's two-factor theory. International Journal of Educational Management, 19(2), 128-139. DOI: https://doi.org/10.1108/09513540510582426
Small, F., Dowell, D., & Simmons, P. (2012). Teacher communication preferred over peer interaction: Student satisfaction with different tools in a virtual learning environment. Journal of International Education in Business, 5(2), 114-128. DOI: https://doi.org/10.1108/18363261211281735
Stoica, I., Radu, A.-C., Dobrescu, A., & Orzan, O. A. (2014). Modelling User Satisfaction of Medical Educational Services. Annales Universitatis Apulensis Series Oeconomica, 16(1), 229-238. DOI: https://doi.org/10.29302/oeconomica.2014.16.1.21
Yuan, L., & Powell, S. (2013). MOOCs and open education: Implications for higher education. Retrieved from http://publications.cetis.ac.uk/2013/667